December book review: Don't Just Roll the Dice

Neil Davidson
Don't Just Roll the Dice: A usefully short guide to software pricing

To download a free eBook, click here.

For the month of December, I picked a short fun-to-read book filled with refreshing yet practical ideas on software pricing. The book is very informative, thought-provoking, and engaging. Will it become something you enjoy reading over the upcoming holidays?

Neil Davidson, the author of the Don't Just Roll the Dice, is a co-founder of the Red Gate Software that provides database tools for developers and administrators. Neil investigates how to make an informed guess at what your product is worth on the market. In the attempt to answer this question, he describes many first-hand real-world experiences demonstrating how a pricing strategy can work to your advantage over your competition.

The book is organized around a series of questions. I listed a few of them below:

  • What is your product?
  • Who are your customers?
  • What is your product's objective and perceived value to your customers?
  • How do people generate their perceived value of your product and how could you increase it?
  • How could you create product versions and bundle your software to increase revenue?

Happy reading!

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